Website Conversion Calculator
See what a better website could be worth, using the traffic you already have.
What Is a Better Website Worth?
Enter your traffic and your current conversion rate, then set a target. Nothing is saved or sent.
Breaking down your numbers
Estimates based on the numbers you entered, not guarantees of results.
How We Calculate This
No black box. Here are the formulas behind every number.
- Conversions = visitors × conversion rateCalculated for your current rate and for your target rate.
- Revenue = conversions × value of one conversionWhat each rate is worth per month.
- Extra revenue = revenue at target − revenue nowShown per month and per year (× 12). Traffic stays the same.
- Cost per conversion = ad spend ÷ conversionsOnly shown if you enter your ad spend. The spend stays the same, so more conversions means a lower cost each.
Estimates, not guarantees
Every result and projection on this page is an estimate based on the assumptions and numbers you enter above, using the formulas listed here. Projections are based on those assumptions, not guarantees of future results. Real performance depends on your market, offer, creative, website, sales process, and many other things, and it can be higher or lower. We don't verify the numbers you enter, and nothing here is financial or tax advice.
Website Conversion Calculator FAQ
We keep your traffic the same and compare your current conversion rate to a higher target. The difference in conversions, multiplied by what a conversion is worth, is the extra revenue each month and each year.
The percent of visitors who take the action you want, such as calling, filling out a form, booking, or buying. Divide the number of conversions by the number of visitors.
It varies by industry, traffic source, and offer, so there's no universal number. Try a small increase first and see what it's worth. We can review your site and suggest a realistic target.
No. It's optional. If you do, we also show your cost per conversion now and at your target, which is often the clearest way to see what a better website saves you.
Want a Website That Converts More?
Tell us about your business and we'll go through your numbers with you, free. Tip: use the copy button above and paste your results into your message.